The management at Stuff must have great trust in the weather and mechanical gods. The publisher faces multiple risks if its printing relocation from Wellington to Christchurch displeases the deities.
A willingness to risk displeasing the gods shows the problem Stuff has in addressing a predicament facing many newspaper publishers. Their large and expensive printing plants were built for an age that has passed.
Some media suggest Stuff has had its hand forced by the sale of the property housing its Petone printing plant to what might be described as a hostile party. The property had been retained by Nine Entertainment when it sold Stuff to Sinead Boucher for a token dollar. Last year the Australian media firm displayed its total disregard for its former New Zealand subsidiary when it sold the property. New owner Troy Bowker had made no secret of his dislike for Stuff (which Nine would have discovered when it did due diligence) and he lost no time in serving notice on the publisher to quit the premises by April next year.
Since the purchase, Boucher and Bowker have engaged in what could variously be described as a game of poker or a Mexican stand-off. If the new owner thought he would panic Stuff into paying over the odds to buy the property in order to keep printing, he was wrong. Last week, Boucher announced that the printing plant would be shut and all of the company’s printing requirements for the lower North island would be met by its modern plant near Christchurch Airport. She said the press consolidation had long been part of Stuff’s strategic plan. Her announcement made no mention, however, of any transport arrangements for getting the Stuff titles and third-party contract printing products to the North Island. Continue reading “Let’s hope the gods smile on Stuff’s printing plans”
