It is as inevitable as death and taxes that Jason Winstanley will change Radio New Zealand, but don’t start pasting the NewstalkZB logo on top of the RNZ tohu just yet.
The outcome of the forthcoming election will play a huge part in determining the mark that the veteran commercial broadcaster will put on RNZ as its new chief executive and, in any event, he will not be there to create NewstalkZB2. You don’t compete by being the same.
Winstanley, currently chief audio officer at NZME and due to take up his new role next year, will have had his eyes wide open when he accepted the new role. He would have known full well that the letter of expectation to RNZ from the incoming minister will be written in ink that is no longer simply blue or red but a weird colour the likes of which we may not yet have seen.
Speculation of change started the moment Winstanley’s appointment was announced. His strongly commercial broadcasting background – plus the reasonable belief that his appointment had been strongly endorsed by the equally-commercial RNZ chair Brent Impey – predictably led to images of a wolfish NewstalkZB poorly disguised with a public broadcasting sheepskin thrown over its microphone. Continue reading “Winstanley will not turn RNZ into NewstalkZB2”
