NZME’s latest video venture, Herald NOW Business, had a solid launch yesterday into an uncertain world strategic environment. It also raises some strategic questions for the media company itself.
The 6.30 am business programme, available on the Herald app and streamed through ThreeNow and YouTube, is anchored by the thoroughly professional Garth Bray. He was an obvious choice and represents some of the greatest depth of television talent within NZME.
A former London correspondent for TVNZ and then a stalwart of the (sadly, axed) consumer show Fair Go, Bray is already a regular on the new programme’s companion show Ryan Bridge Today. His professional ‘home’ is the NZME-owned BusinessDesk.
Herald NOW Business (let’s abbreviate that to HNB) could not be described as innovative. It follows the familiar look and content of morning business programmes elsewhere. That, however, is not a criticism: Why change an established formula just for the sake of looking different? Continue reading “Business at 6.30am: Good move but watch for knock-on effects”
