Radio rating recipes for success

Let’s get cooking. Take one set of commercial radio ratings. Slice and dice. Mix ingredients. Bake in a hot oven.

It produces winners every time. Note the plural. It’s there because both major commercial radio operators claim they baked the best cake in the second GfK commercial ratings survey of the year.

NZME crowed that Newstalk ZB “has continued its upward trajectory while retaining its position as New Zealand’s number one network”. Meanwhile MediaWorks claimed The Breeze was the top music station and had “the most listeners of all commercial radio stations”.

Who was right? Well, they both were. Continue reading “Radio rating recipes for success”

Ego poisons radio’s culture

Commercial radio really must stop feeding the Ego Monster.

By over-inflating the self-worth of some of their employees, the broadcasters create risks for the public, toxic environments, and rods for their own backs.

The problem is not limited to radio hosts, although they are the most obvious manifestation of the abnormality. It affects executives and, indeed, anyone in the organisation who buys into the belief that they are personally contributing to success in the latest audience ratings. Continue reading “Ego poisons radio’s culture”

[Don’t] read all about it!

mastheads
The latest readership survey shows New Zealand newspapers are very good at reporting other people’s bad news but not their own.

Last September the New Zealand Herald bragged that its Nielsen readership statistics had “soared to record levels” and this year ran an extensive story about NZME titles increasing readership in the February Nielsen survey, which it claimed was “highlighting Kiwis’ love affair with print”.

TUESDAY COMMENTARY

Last week Nielsen released its latest survey. It received no coverage in the Herald or in the Waikato Times or in the Dominion Post or in The Press or in the Otago Daily Times. Continue reading “[Don’t] read all about it!”