Let’s get cooking. Take one set of commercial radio ratings. Slice and dice. Mix ingredients. Bake in a hot oven.
It produces winners every time. Note the plural. It’s there because both major commercial radio operators claim they baked the best cake in the second GfK commercial ratings survey of the year.
NZME crowed that Newstalk ZB “has continued its upward trajectory while retaining its position as New Zealand’s number one network”. Meanwhile MediaWorks claimed The Breeze was the top music station and had “the most listeners of all commercial radio stations”.
Who was right? Well, they both were. Continue reading “Radio rating recipes for success”