New snap and crackle in breakfast radio

Santa has already sent my Christmas present, and I confess to taking a sneak peep. I can’t wait to fully unwrap the 2022 Breakfast Battle Royal.

Before we have vacuumed the sand out of the car and packed away the folding chairs, New Zealand broadcasters will be hard at work finessing the line-ups they offer in the most hotly contested and crowded part of the market.

It is the space where not only do the two broadcast television networks fight each other for audience but must also compete with radio stations that are determined to hook morning listeners before they start their commute to work. And, somewhere in that mix, newspaper publishers and news sites also are vying for eyeballs. Continue reading “New snap and crackle in breakfast radio”

Ego poisons radio’s culture

Commercial radio really must stop feeding the Ego Monster.

By over-inflating the self-worth of some of their employees, the broadcasters create risks for the public, toxic environments, and rods for their own backs.

The problem is not limited to radio hosts, although they are the most obvious manifestation of the abnormality. It affects executives and, indeed, anyone in the organisation who buys into the belief that they are personally contributing to success in the latest audience ratings. Continue reading “Ego poisons radio’s culture”