Tag: Trust

NZ media’s lab test results spell bad news

Three primary indicators of the health of New Zealand news media will be published this week and, if the first is anything to go by, the industry needs to be moved to the Intensive Care Unit.

AUT’s JM&D Trust in News Survey, the Acumen Edelman Trust Barometer, and the annual breakdown of advertising spend by the Advertising Standards Authority are all due this week.

The JM&D report – based on methodology developed by the Reuters Institute for the Study of Journalism at Oxford University for its survey of global trust – was released yesterday (two days early). It shows overall trust in news has dropped dramatically in the past year.

Two-thirds of people do not trust the news. Surely to God that sends a message to all mainstream, media that their approach to journalism has to change.

The overall level of trust has dropped by a staggering 38 per cent in the five years the AUT study has been carried out. Even trust in the news people use has declined by more than 27 per cent since 2020 and now fewer than half of us trust those sources.

We now rank alongside the UK in the low proportion of people who trust most news most of the time. Only the United States posted lower rates.

We also ranked highest in news avoidance in a comparison with the Reuters international survey. In New Zealand, three-quarters actively avoid the news to some extent.  Greece ranks next with about 58 per cent and the international average sits below 40 per cent. Continue reading “NZ media’s lab test results spell bad news” →

Journalists do not play piano in a brothel

A decade ago, a renowned Spanish editor wrote a book on the future of journalism. For its title he drew on a popular saying: “Don’t tell my mother I’m a journalist. She thinks I play piano at the whorehouse”.

In The Piano Player in the Brothel, Juan Luis Cebrián (a former editor of El País) wrote of the restoration of democracy after Spain’s repressive fascism ended with the death of Franco, and journalism’s regression in the face of ambiguities that are part and parcel of the globalised Digital Age. After a long life in the trade, he concluded: “Although I have stated that our profession has low-life origins, it also aspires to a higher truth, where honesty and transparency play an essential role.”

The vast majority of journalists that I know aspire to that higher truth. Unfortunately, the public doesn’t seem to recognise that reality.

Instead, their view of New Zealand journalism is like plaque: A nasty build-up, caused by the things they shove down their throats, that only gets worse the longer they neglect to clean their teeth. Continue reading “Journalists do not play piano in a brothel” →

[Don’t] read all about it!


The latest readership survey shows New Zealand newspapers are very good at reporting other people’s bad news but not their own.

Last September the New Zealand Herald bragged that its Nielsen readership statistics had “soared to record levels” and this year ran an extensive story about NZME titles increasing readership in the February Nielsen survey, which it claimed was “highlighting Kiwis’ love affair with print”.

Last week Nielsen released its latest survey. It received no coverage in the Herald or in the Waikato Times or in the Dominion Post or in The Press or in the Otago Daily Times. Continue reading “[Don’t] read all about it!” →

Trust is a percentage gain

 

Public trust is a percentages game. A survey released last week tells us 53 per cent of New Zealanders trust overall news sources most of the time.

That isn’t a particularly high number, but it ranks well against other countries. We sit behind Finland (59 per cent), equal with The Netherlands, and ahead of Germany (47 per cent), the United Kingdom (40 per cent) and Australia (38 per cent). We are well ahead of the United States, where a dismal 32 per cent of the population trust most news most of the time. America, though, has become a very strange country under the leadership of President Trump. And when it comes to the news sources New Zealanders personally use, the percentage who trust it jumps to 62 per cent.

Our ranking will help to validate the campaigns being run by news media to demonstrate to the public that they are the trusted sources to news. Continue reading “Trust is a percentage gain” →