New snap and crackle in breakfast radio

Santa has already sent my Christmas present, and I confess to taking a sneak peep. I can’t wait to fully unwrap the 2022 Breakfast Battle Royal.

Before we have vacuumed the sand out of the car and packed away the folding chairs, New Zealand broadcasters will be hard at work finessing the line-ups they offer in the most hotly contested and crowded part of the market.

It is the space where not only do the two broadcast television networks fight each other for audience but must also compete with radio stations that are determined to hook morning listeners before they start their commute to work. And, somewhere in that mix, newspaper publishers and news sites also are vying for eyeballs. Continue reading “New snap and crackle in breakfast radio”