[Don’t] read all about it!

mastheads
The latest readership survey shows New Zealand newspapers are very good at reporting other people’s bad news but not their own.

Last September the New Zealand Herald bragged that its Nielsen readership statistics had “soared to record levels” and this year ran an extensive story about NZME titles increasing readership in the February Nielsen survey, which it claimed was “highlighting Kiwis’ love affair with print”.

TUESDAY COMMENTARY

Last week Nielsen released its latest survey. It received no coverage in the Herald or in the Waikato Times or in the Dominion Post or in The Press or in the Otago Daily Times. Continue reading “[Don’t] read all about it!”