If John Reith had not been cremated and his ashes scattered in the ruins of a Scottish church, the father of public service broadcasting would be spinning in his grave.
The BBC’s first director-general saw it as a way to support an inclusive, participatory and enlightened democracy. He has since been dismissed by some as a moralistic, authoritarian Scottish Presbyterian but his principles defined public service media and remain at their core today.
Lord Reith’s broadcasting vision was to bring together different classes and regional populations. Its role was to reinforce social integration. That ideal was – and still is – the antithesis of partisanship and socio-economic superiority.
If he were alive today, he would not simply be annoyed. He was annoyed when he saw a BBC announcer kissing a secretary. He would be more than angry. Anger was something he felt when he spoiled a new battle tunic by getting himself shot by a sniper in the First World War. He would be incensed. He would be enraged at the way those who hold the purse strings have politicised the process of public media funding.
A concept that seeks to serve the interests and needs of a nation as a whole finds itself, in the 21st century, at the mercy of political idealogues and elected manipulators. The right-wing members of these groups accuse public media of being left-wing – in spite of little evidence to support the claim. Indeed, organisations that measure bias tend to put public media in the centre zone.
‘Left-wing bias’ is more likely to be code for confirmation bias that requires media to reflect a person’s (or a party’s) view of the world. No doubt it will be applied by some in the reading of this column.
An excellent example of confirmation bias can be found in the title given to a US House of Representatives sub-committee hearing on the Trump Administration’s proposed cuts to public media: “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable”. Continue reading “Public media at the mercy of grubby political paws”
