Our media are no strangers to doing battle and 2026 is looming as a cross between Game of Thrones and Adolescence.
The GOT analogy is easy: It relates to territory, treasure that is real or imagined, and a touch of fantasy.
Our mainstream media will continue to wage the ongoing war for whatever territory in Westeros (or is it Essos) they can get their hands on. They will send raiding parties to snap up what remains after the Iron Throne of the Seven (transnational) Kingdoms has plundered the treasure house. And, symptomatic of the paranoia borne of years of attrition, they will scan the skies for signs of dragons.
The battle plans for territorial gain have been progressively revealed over past weeks and will be primarily fought out in the once-glittering realms of audio and video.
RNZ has signalled that it will deploy new forces in the fiercely contested territory of breakfast radio. This is a strangely undeclared war: Although the state-owned broadcaster is desperate to reclaim the crown from NewstalkZB’s Mike Hosking, it maintains a fiction that they cannot be directly compared. Yes, one is commercial and the other is not. Yes, they have separate rating surveys. However, at the end of the day their conflict is simple: they are both fighting for as many sets of ears as they can get. Continue reading “Battle for media thrones: Coming ready or not”
