Radio rating recipes for success

Let’s get cooking. Take one set of commercial radio ratings. Slice and dice. Mix ingredients. Bake in a hot oven.

It produces winners every time. Note the plural. It’s there because both major commercial radio operators claim they baked the best cake in the second GfK commercial ratings survey of the year.

NZME crowed that Newstalk ZB “has continued its upward trajectory while retaining its position as New Zealand’s number one network”. Meanwhile MediaWorks claimed The Breeze was the top music station and had “the most listeners of all commercial radio stations”.

Who was right? Well, they both were. Continue reading “Radio rating recipes for success”

Ego poisons radio’s culture

Commercial radio really must stop feeding the Ego Monster.

By over-inflating the self-worth of some of their employees, the broadcasters create risks for the public, toxic environments, and rods for their own backs.

The problem is not limited to radio hosts, although they are the most obvious manifestation of the abnormality. It affects executives and, indeed, anyone in the organisation who buys into the belief that they are personally contributing to success in the latest audience ratings. Continue reading “Ego poisons radio’s culture”

A better foreign owner for TV3 in an uncertain future

It was an open secret that MediaWorks was negotiating to sell its television arm to Discovery. Now that sale has been confirmed. Yes, it’s substituting one foreign owner for another but TV3 will be better off as a result of the sale.

The US-based Discovery group has an established record not only in subscription TV but also in linear broadcast. It is the owner of free-to-air channels across Europe including Norway, Sweden, Italy, Poland, Germany and the UK. Its digital portfolio includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, Science Channel, Oprah Winfrey Network in the United States, Discovery Kids in Latin America, and Eurosport, which carries the Olympic Games across Europe. Last year it signed a partnership deal with the BBC.

Continue reading “A better foreign owner for TV3 in an uncertain future”

That existential crisis again

A Zoom presentation by Dr Gavin Ellis delivered to the Ponsonby U3A on 12 June 2020

The bad news is that journalism has taken a body blow during the Covid-19 crisis. And, like so many in my age group, the damage has been caused not so much because it tested positive to Covid-19 but because it has underlying health issues.

Since the announcement that the country would move into lockdown, close to 600 people employed in the news media have lost their jobs: 237 when Bauer closed down its entire New Zealand magazine operation, 200 from NZME including the closedown of Radio Sport, and 130 from the beleaguered MediaWorks (but not from  TV3, because MediaWorks was trying to flog it off). AGM closed three architectural magazines. There will be others that passed without notice.

Blame for the layoffs and shutdowns was laid at the feet – probably more appropriately the spike protein – of Covid-19. And it undoubtedly played a part. Media company cashflow during the lockdown declined by up to 70 per cent. But it was by no means the complete story.  Continue reading “That existential crisis again”