Tag: Herald premium

Stuff’s new paywalls send the right message to users

Stuff’s announcement that its three metropolitan mastheads will go behind a paywall should be welcomed with a loud sigh of relief.

Finally, the publisher has stopped pussy-footing around reader contributions. Although its voluntary Stuff Supporter Scheme (run through PressPatron) is still in place, it has bitten the bullet on straight-out digital subscriptions. It has made the right move.

From last Saturday, The Post (goodbye Dominion) and its metro sisters The Press and the Waikato Times became sequestered on individual, paywalled websites. For the first 16 weeks, subscribers pay $1.99 a week for one of the three sites or $2.99 for all three. After that discount period, the charge will be $5 a week (the same as the New Zealand Herald’s Premium Content) or $7.50 a week for all three.

I have opted for the bigger bundle on the basis that, if I believe we should pay to consume news that is costly to produce, I should put my money where my mouth is. I similarly paid up when the Herald introduced its premium content. It’s not a bad deal. The Australian’s digital subscription, for example, is $NZ8.50 a week.

It may sound strange that I gave a sigh of relief at having to part with some money but Stuff’s hold-out position on digital subscriptions had meant the public has been receiving mixed messages about paywalls. After Herald Premium was launched, NZME could be seen as Scrooge and free-to-all Stuff as Bruce Wayne (and his alter ego Batman). That misplaced confusion has now gone. Continue reading “Stuff’s new paywalls send the right message to users” →

It’s time for Stuff to add its bricks to the paywall

It is time for Stuff to bite the bullet and introduce a proper paywall for some of its online content.

It is now the odd one out among the New Zealand newspaper companies that have seen their paid circulation and advertising revenue decimated by the Internet.

NZME’s premium service for the New Zealand Herald is three years old and Allied Press, publisher of the Otago Daily Times, has announced it will charge for premium content by the end of the month.

The Herald’s paywall has been a success story. NZME now has 100,000 digital only subscribers paying between $149 and $199 a year. While its earnings are still no match for the revenue derived from print subscriptions, they are going up while newspaper sales go down.

NZME’s first half results this year showed digital subscription revenue of almost $8 million, an increase of 54 per cent on the same period last year. The numbers were enhanced, of course, by the acquisition of BusinessDesk last November, which added 8000 subscribers. Nonetheless, both volume and revenue has been rising steadily since 2019.

It was understandable that Stuff might take a wait-and-see approach when NZME announced parts of the Herald were going behind a paywall but any uncertainty over the wisdom of such a move should now have evaporated. Continue reading “It’s time for Stuff to add its bricks to the paywall” →