I had some sympathy for the New Zealand Herald yesterday when it issued an abject apology on behalf of its sister Sunday publication over a mis-identified image. I’ve been there, and experienced the gutting feeling it leaves.
I have even greater sympathy, of course, for the innocent party who was the victim of the mistake. I won’t repeat the nature of the error because that would be rubbing salt into the wound.
I had hoped my own experience with misidentification would still stand as an object lesson, but I suppose 25 years is a long time for anything to stay lodged in collective memory.
However, it is fresh in mine. It happened when the Weekend Herald ran a front page story about a leader of the Headhunters Gang but carried the wrong picture. The image was of a community worker whose only connection with the gang leader was as a community carer for his mother.
I had been mortified, right from the moment I received a Saturday morning phone call that began with the words “um, we have a problem.” As editor, it was my problem even though the error had not been mine. And, yes, it felt a bit like being in mission control when Apollo 13 reported an oxygen tank explosion.
It was a costly mistake, but I like to think some good came out of it. That is because the man who was incorrectly identified was Ricky Houghton. He would go on to earn nationwide praise and recognition as a rangatira and social advocate who ran a not-for-profit housing service that provided homes for hundreds of Northland families.
The qualities recalled by many at the time of his death in 2022 were also evident in how he handled the situation our mistake had placed him in. He was dignified, fair-minded, and accepted our offer of financial compensation. His attitude made an awful situation a little more bearable. Our paths crossed years after the mistake, and he was gracious when he recalled events.
My misidentification experience was not unique. My predecessor carried the can when a caption writer wrongly identified a woman as the Governor-General’s wife. And, in a mistake with chilling parallels to my Headhunter saga, a colleague’s wrong use of a name turned a fine upstanding member of the judiciary into a minor rip-off merchant.
Yesterday’s apology was a stark reminder that the identification of subjects in images requires not only diligence but processes to check for accuracy. It is not only a reminder for the Herald but for all news media. First, like all unintentional errors, there but for the grace of God go they. Secondly, in an era of fragmented processes across a range of media inputs and outputs, mistakes are easier to make and less likely to undergo rigorous multi-level checking in depleted newsrooms. Too much can go wrong. Continue reading “Picture captions: A small start to big problems”
