Tag: Herald NOW

Battle for media thrones: Coming ready or not

Our media are no strangers to doing battle and 2026 is looming as a cross between Game of Thrones and Adolescence.

The GOT analogy is easy: It relates to territory, treasure that is real or imagined, and a touch of fantasy.

Our mainstream media will continue to wage the ongoing war for whatever territory in Westeros (or is it Essos) they can get their hands on. They will send raiding parties to snap up what remains after the Iron Throne of the Seven (transnational) Kingdoms has plundered the treasure house. And, symptomatic of the paranoia borne of years of attrition, they will scan the skies for signs of dragons.

The battle plans for territorial gain have been progressively revealed over past weeks and will be primarily fought out in the once-glittering realms of audio and video.

RNZ has signalled that it will deploy new forces in the fiercely contested territory of breakfast radio. This is a strangely undeclared war: Although the state-owned broadcaster is desperate to reclaim the crown from NewstalkZB’s Mike Hosking, it maintains a fiction that they cannot be directly compared. Yes, one is commercial and the other is not. Yes, they have separate rating surveys. However, at the end of the day their conflict is simple: they are both fighting for as many sets of ears as they can get. Continue reading “Battle for media thrones: Coming ready or not” →

How crunchy are the Herald NOW numbers?

Let me say at the outset: I like NZME’s video breakfast show Herald Now.

It has the hallmarks of a serious news programme designed to inform me at the start of the day, and the relaxed manner of its host Ryan Bridge belies his skill in asking questions that put interviewees on the spot.

It has the ability to attract newsmakers from the Prime Minister and former judges to sports stars and social workers in Gaza. Its rotating list of panellists spans a useful social spectrum.

Ryan Bridge plays a key role in the show’s success but, even when he is not there, the format retains its appeal. Last week, seasoned television journalist Garth Bray (now with NZME’s BusinessDesk) was a quality stand-in who maintained the same pace and inquisitive style.

So, I was not surprised when NZME crowed that the show has attracted 2.4 million views in July. Well, that was the number from one survey source but it could include double-ups  where the same people watched on different platforms. By another measure, the programme has a million ‘unique viewers’ a month.

Herald Now screens on the Herald’s digital platforms and on YouTube. I watch it through the latter on the tv set in our lounge. And that is what roused my curiosity over the audience statistic proudly announced by NZME. When I logged onto the programme on YouTube one day last week it told me there were 407 other viewers. On another day, the number was about 1400. That suggests that the vast majority view it on the Herald’s platforms.

Fair enough, but what does either Herald Now audience survey number actually tell us? Continue reading “How crunchy are the Herald NOW numbers?” →

Herald streaming breakfast show’s best ingredient – news

NZME’s new streaming video breakfast show Herald NOW has debuted. And it’s refreshing to see that from start to finish it is about news.

It stands in stark contrast to TVNZ’s Breakfast and its giggly magazine format punctuated by obligatory bulletins and couch-bound conversations.

Ryan Bridge fronts Herald NOW. He is, of course, no stranger to breakfast television, He was a mainstay of TV3’s AM Show before Warner Bros Discovery axed it as a prelude to walking away from news production entirely.

However, the new show is not a remake of AM, in spite of the scheduled reappearances of familiar political panellists David Seymour and Chloe Swarbrick (the former was interviewed on the first show, but his fellow panellist was absent), and Mark Richardson who is swapping sports commentary for financial observations. Richardson’s role – he is now a financial advisor at Forsyth Barr – was previewed last week but the inaugural financial slot on the show was filled by his colleague Zoe Willis. Bridge previewed the lineup in the Weekend Herald.

The new show’s strong news focus was obvious from the outset. It comes from a glassed-off space in the Herald’s Auckland newsroom, with busy journalists all-too-obvious in the background. The set has none of the enforced casualness of couches: It is a radio studio with video cameras. And Ryan Bridge has no coffee-sipping co-hosts with whom he is expected to exchange inane banter to ease you gently into the day. Continue reading “Herald streaming breakfast show’s best ingredient – news” →