Tag: Google

Radio ratings recipe: Sliced, diced and spiced.

Today’s cookery class is about preparation or, more precisely, how to slice and dice.

The ingredients for this lesson are two major radio operators, 3.7 million people aged over 10, and one audience survey company. The recipe can be found in the GfK New Zealand Commercial Radio Second Survey 2022.

The real attraction of this recipe is that it can be cooked so many different ways and that makes it a favourite with the radio networks. The secret lies in the way you chop up the ingredients.

The best way to demonstrate the versatility of this recipe is to take you through the way it was cooked following the latest delivery of ingredients last week. Continue reading “Radio ratings recipe: Sliced, diced and spiced.” →

Discovery gambles on sweeping change at AM Show

 

Don’t believe what your old granny told you: A new broom doesn’t always sweep clean.

Nor is a clean sweep always a good thing.

However, whichever way you look at it, TV3’s AM Show looks like it has been taken to the cleaners.

The show’s original on-camera line-up will be gone by the end of the year and the network’s new owner Discovery is hinting there will be even bigger changes next year. Continue reading “Discovery gambles on sweeping change at AM Show” →

Let’s hit Cyber-barons with Australia’s big stick.



Andrea Vance is right. The Prime Minister won’t be ditching her Facebook account any time soon.

Writing in the Sunday Star Times, Vance noted that Facebook is her medium of choice “because it allows her to directly engage with a precise and captive audience [where] she is not constrained by troublesome questions from traditional media.” She went on to say Jacinda Ardern won’t be deleting her account “because it wouldn’t be expedient, especially in an election year.”

It is also odds-on that, for the same reason, the Government will not be joining its Australian counterpart in finally coming down hard on the unrecompensed appropriation of news content that attracts billions of dollars in advertising revenue to Facebook and Google.

On Friday, the Australian Treasurer Josh Frydenberg announced the much-anticipated mandatory code that will make the social media giants pay for news. Legislation to enact the code will pass through the federal Parliament before the end of the year. Continue reading “Let’s hit Cyber-barons with Australia’s big stick.” →