Let’s hit Cyber-barons with Australia’s big stick.

Photo: AP

Andrea Vance is right. The Prime Minister won’t be ditching her Facebook account any time soon.

Writing in the Sunday Star Times, Vance noted that Facebook is her medium of choice “because it allows her to directly engage with a precise and captive audience [where] she is not constrained by troublesome questions from traditional media.” She went on to say Jacinda Ardern won’t be deleting her account “because it wouldn’t be expedient, especially in an election year.”

It is also odds-on that, for the same reason, the Government will not be joining its Australian counterpart in finally coming down hard on the unrecompensed appropriation of news content that attracts billions of dollars in advertising revenue to Facebook and Google.

On Friday, the Australian Treasurer Josh Frydenberg announced the much-anticipated mandatory code that will make the social media giants pay for news. Legislation to enact the code will pass through the federal Parliament before the end of the year. Continue reading “Let’s hit Cyber-barons with Australia’s big stick.”