The Queen was always good copy

 

To mark the death of Queen Elizabeth, this week’s commentary is handed over to one of New Zealand’s most knowledgeable Royal watchers, former New Zealand Woman’s Weekly editor, Jenny Lynch.

She was always good copy, specially for women’s magazines.

During my time at the NZ Woman’s Weekly ( 1976-1994) I often wondered what we would have done without the Queen and her troublesome family

Outsiders often sneered at the magazine’s so-called love affair with the royals.

But long-time editor Jean Wishart knew a thing or two. So did I when I took over the editor’s chair in 1987.

A good royal story guaranteed good sales.

And when the Queen and Duke of Edinburgh visited New Zealand we could count on very good sales. Continue reading “The Queen was always good copy”

It’s time for Stuff to add its bricks to the paywall

It is time for Stuff to bite the bullet and introduce a proper paywall for some of its online content.

It is now the odd one out among the New Zealand newspaper companies that have seen their paid circulation and advertising revenue decimated by the Internet.

NZME’s premium service for the New Zealand Herald is three years old and Allied Press, publisher of the Otago Daily Times, has announced it will charge for premium content by the end of the month.

The Herald’s paywall has been a success story. NZME now has 100,000 digital only subscribers paying between $149 and $199 a year. While its earnings are still no match for the revenue derived from print subscriptions, they are going up while newspaper sales go down.

NZME’s first half results this year showed digital subscription revenue of almost $8 million, an increase of 54 per cent on the same period last year. The numbers were enhanced, of course, by the acquisition of BusinessDesk last November, which added 8000 subscribers. Nonetheless, both volume and revenue has been rising steadily since 2019.

It was understandable that Stuff might take a wait-and-see approach when NZME announced parts of the Herald were going behind a paywall but any uncertainty over the wisdom of such a move should now have evaporated. Continue reading “It’s time for Stuff to add its bricks to the paywall”

Latter-day anarchists throw digital bombs at journalists

Every journalist that ‘outs’ a conspiracy theorist or extremist paints a target on their own back. 

The anti-truth brigade thrives in dark places and shining a light on it and its associates is doing a public service. Yet it comes at a cost.

The tone of abuse that it generates is even darker than the places from which it emanates. Journalists – particularly female journalists – are being subjected to taunts and threats on an unprecedented scale and in forms that are deeply disturbing.

Paula Penfold of the Stuff Circuit team that produced the documentary Fire and Fury, which unmasked many of those behind the February-March protest in Parliament grounds, revealed in the Sunday Star Times last weekend that since its appearance she has been targeted with death threats, abuse “and, unsurprisingly, conspiracy theories”. She told the newspaper: “I’ve had lots before but never as many or as ugly or as threatening than after this documentary.”

Penfold’s situation was outlined in an article about the abuse three female Stuff journalists had endured for doing their jobs. Alongside Penfold were Kirsty Johnston, who revealed MP Sam Uffindell’s record at King’s College, and Andrea Vance, currently revealing the anti- brigade’s associations with local body candidates. Continue reading “Latter-day anarchists throw digital bombs at journalists”

Redesign puts Herald on Sunday back on course

I am labelling the redesign of the Herald on Sunday a course correction. It is one that could bring the paper back on track.

From its inception, the HoS did not sit comfortably alongside its older siblings the New Zealand Herald and Weekend Herald. Somehow it didn’t seem to share the same gene pool. It always left the impression that it might, in fact, have been an adopted child.

After downsizing, the weekday Herald had retained something of the gravitas of its broadsheet antecedent even if it assumed tabloid trappings that pulled away from the ‘compact’ concept championed by The Independent in London (the Herald had been its stablemate during the Tony O’Reilly era). The Weekend Herald has also reflected its traditions, despite a tendency to confuse broadsheet and tabloid design concepts.

The Herald on Sunday had been born to break the traditional mould. The past was to be another country and ‘invented here’ was its guiding light. In a word, it was tabloid.

There is nothing wrong with breaking moulds if they are replaced by something superior. However, I do not think the HoS met that challenge. Worse, it was pitched at a market outside that of the main mastheads.

There are three Sundays in the New Zealand market: Sunday Star Times, Herald on Sunday and Sunday News. Stuff owns the SST and venerable Sunday News, which has been with us since 1964. The former strives for the ‘thinking’ end of the market while the latter is  what it has always been ­– a tabloid aimed at the lower end of the market (although the economies of copy sharing with its sister has unfortunately raised the tone a little). The Herald on Sunday should be pitched at the middle market, which is arguably much larger than either end of the spectrum. However, since its inception in 2004 it has been aimed lower than was wise.

The re-design last weekend is a welcome attempt to draw it back toward the centre and, while one swallow does not a summer make, it looks to be a successful move. Continue reading “Redesign puts Herald on Sunday back on course”