Some time this week Broadcasting Minister Willie Jackson will set the cat among the kiwis. He will introduce the Digital Bargaining Bill to Parliament.
The Bill is expected to mirror legislation passed in Australia and Canada that forces digital platforms to negotiate fairly, and in good faith, with news organisations for the use of their news content.
The passage of legislation in those countries prompted immediate strong-arm reactions from Meta, the owner of Facebook and Instagram, and ominous rumblings from Alphabet, the owner of Google.
Days before Australia’s News Media and Digital Platforms Mandatory Bargaining Code came into force in 2021, Facebook cut access to all news content for Australian users. It flailed around and banned everything it thought was Australian news. That included some government pages and even a page of advice on bike trails.
The total news ban lasted only a few days. It was lifted after a sizeable negative worldwide public reaction and assurances to Meta that the code would not be invoked by the Australian Government if the platform owners negotiated in good faith. Google had already blinked and had done deals with Australian media companies.
Canada’s Online News Act was given the Royal Assent in July and at the beginning of August Meta blocked Canadians’ access to news on Facebook and Instagram. Google has warned it could remove Canadian news from its platforms in Canada when the law takes effect (up to 180 days from the Royal Assent). However, Google’s owner is still negotiating with the Canadian Government over the regulations that would flow from the law. Meta has not joined those discussions.
A coalition of the country’s broadcasters and publishers last week asked the Competition Bureau to investigate the ban and use its powers to force Meta to reverse course. Continue reading “Feathers will fly as Willie puts the cat among the kiwis”
