Integrity is the most valued element of a news organisation’s reputation. Without it, it cannot expect its audience to lend credence to what it publishes or broadcasts. So, the New Zealand Herald has dealt itself an awful blow.
Its admission that it used generative AI to scrape content and then create an editorial about the All Blacks came only after it was caught out by Radio New Zealand. RNZ’s subsequent revelation that it may have found another three robot editorials in the Herald was met with sullen silence.
All the country’s largest newspaper will say its that it should have employed more “journalistic rigour”.
That is not good enough. It does not explain why the paper made the bizarre choice to employ Gen AI to create what should be its own opinion. It does not explain why there was no disclosure of its use (although to do so on an editorial should raise more red flags than a North Korean Workers Party anniversary). It does not tell us how widespread the practice is within publications owned by NZME (the Herald editorial was reprinted in its regional titles). It does not explain why even the most basic sub-editing was not applied to an obviously deficient piece of writing when editorials have previously been checked and rechecked to prevent the most minor of errors. And it does not reveal what went wrong in the editorial chain of command to allow all or any of the foregoing to occur…or not. Continue reading “AI-created editorials: What in HAL’s name was the Herald thinking?”
