Vox pops give public opinion a bad name

The first commentary of the year could be devoted to predicting the media’s fortunes over the coming 12 months but that will have to wait. Instead I want to start a campaign to ban vox pops from television, radio, and their print equivalents.

When Jacinda Ardern announced last Thursday she would stand down from her prime ministerial role, reporters ran into the streets, microphone in hand, intent on waylaying hapless pedestrians.

I have no idea how reporters choose their targets in the great vox pop hunt. There is no discernible demographic pattern or attempt to collect representative views. Continue reading “Vox pops give public opinion a bad name”