Low trust in media has underlying cause

Trust me, I think I know when I’m wrong.

For a very long time I have advocated quality journalism as the antidote to declining trust in news media. Three reports last week convince me that doing a better job is not the cure I thought it would be.

Of course, better reporting and analysis will always contribute to improving the regard with which journalists are held by the public. And it can always be done better.

However, a new survey by the Journalism Media and Democracy ((JMaD) centre at AUT and the latest Acumen Edelman Trust Barometer on New Zealand, together with further analysis by the Reuters Institute’s Trust in News project, have led me to conclude that journalism is not the cause of diminished trust but a victim of a deeper malaise. Continue reading “Low trust in media has underlying cause”