More than two-thirds of New Zealanders actively avoid news coverage and more than one in ten do so regularly.
Findings released this morning by AUT’s JM&D journalism research centre make sober reading. Its latest Trust in News report shows Kiwis are avoiding the news because they think it is depressing and biased.
In its 2023 survey, which is based on an international study by the Reuters Institute at Oxford University, JM&D asked for the first time about news avoidance and political influence. It used Horizon Research to conduct a nationwide online survey of 1120 adults in February.
Sixty nine per cent said they sometimes or often avoided the news. That is a statistic that sits well above the Reuters Institute’s multi-nation findings. That study found 54 per cent of Brazilians avoided news, followed by 46 per cent in the United Kingdom, 42 per cent in the United States and 41 per cent in Australia. At the bottom of the avoidance table were Japan (12 per cent) and Finland (20 per cent).
At the other end of spectrum, New Zealand’s international ranking of those ‘highly interested’ in news was equally alarming. Little more than a third expressed a strong focus, compared to more than two-thirds of Finland’s population. Continue reading “News avoidance and lack of trust MUST send a message to media”