Government media strategies: A dating game that may not end well

I am worried.

I am worried that New Zealand’s media ecosystem is about to be adversely affected by Government initiatives that should be closely coordinated but which are each taking their own course.

There may be a grand strategy but, if that is so, the New Zealand public have not seen it.

Instead, we are slowly becoming aware of strands of policy that have different focal points, different timeframes, and different potential impacts. There are cross-currents that mean each of these policies will have consequences for media outside the primary focus.

The situation is made worse by the fact that much of the policy work has dealt with high level concepts that leave the detail until later.

These combined factors are not necessarily a recipe for disaster, but they are certainly from the Unintended Consequences Cookbook. Continue reading “Government media strategies: A dating game that may not end well”

An open letter to the incoming media minister

Dear Minister,

Congratulations on assuming the Broadcasting and Media role.

The announcement of your new portfolio put me in mind of Hercules as King Eurystheus told him there were a dozen small jobs he would like done.

Like Hercules, you will find that the tasks ahead are challenging. Some will seem insurmountable. Yet, the underlying message of that particular piece of Greek mythology is that nothing is impossible.

I would hesitate to suggest that success will lead to immortality, but you will certainly make an enduring name for yourself if you are able to ensure that New Zealand’s media ecosystem is fit for purpose.

In order for that to happen you must undertake, if I may be so bold, the Twelve Labours of Willie Jackson. Continue reading “An open letter to the incoming media minister”