Dear Minister,

Congratulations on assuming the Broadcasting and Media role.

The announcement of your new portfolio put me in mind of Hercules as King Eurystheus told him there were a dozen small jobs he would like done.

Like Hercules, you will find that the tasks ahead are challenging. Some will seem insurmountable. Yet, the underlying message of that particular piece of Greek mythology is that nothing is impossible.

I would hesitate to suggest that success will lead to immortality, but you will certainly make an enduring name for yourself if you are able to ensure that New Zealand’s media ecosystem is fit for purpose.

In order for that to happen you must undertake, if I may be so bold, the Twelve Labours of Willie Jackson. Continue reading “An open letter to the incoming media minister” →