A new study suggests that the news media’s tanking levels of public trust may made worse merely by association with social media.
The study, released this month by the Reuters Institute at Oxford University, has exposed gaps between trust in news via conventional delivery and the same thing consumed via social media.
It doesn’t matter whether people use social media or not: Levels of trust is lower if they simply associate news with the platforms.
The gap varies between platforms and between countries but the overall finding is that levels of trust in news on social media, search engines, and messaging apps is consistently lower than audience trust in information in the news media more generally.
And our media is becoming more and more associated with social media. Continue reading “News media face distrust by association”