Radio ratings recipe: Sliced, diced and spiced.

Today’s cookery class is about preparation or, more precisely, how to slice and dice.

The ingredients for this lesson are two major radio operators, 3.7 million people aged over 10, and one audience survey company. The recipe can be found in the GfK New Zealand Commercial Radio Second Survey 2022.

The real attraction of this recipe is that it can be cooked so many different ways and that makes it a favourite with the radio networks. The secret lies in the way you chop up the ingredients.

The best way to demonstrate the versatility of this recipe is to take you through the way it was cooked following the latest delivery of ingredients last week. Continue reading “Radio ratings recipe: Sliced, diced and spiced.”