This country needs to be at a watershed when NZ on Air asks Where are the audiences? in 2025.
The trends in its latest biennial report, released last week, suggest that by the time it next surveys New Zealand audiences we will have reached a point where traditional institutional concepts of media are no longer sustainable.
Between now and 2025 we need a fundamental rethink of media business models, organisation, and regulation. And the thinking will have to have been translated into action if we are to avoid systemic failures.
The Where are the audiences? survey has been monitoring media use since 2014, mapping trends that have seen the rise of competing digital services and the steady decline of traditional broadcasting. You can access the 2023 report here.
Along the way there have been numerous crossover points but the latest survey notes what may be the most significant crossover in the nine year history of the research. For the first time, broadcast television no longer commands the majority of viewers in prime time between 6 pm and 10.30 pm. Also for the first time, New Zealanders overall are spending more time using digital media than traditional media. Continue reading “Radio and television will follow Marconi and Baird to the grave”