Mainstream media’s relevance in today’s world has been dealt another blow by a new report on digital media.
The Digital News Report 2023 by the Reuters Institute at Oxford University covers 46 countries that account for more than half the world’s population. Sadly, New Zealand is not among them, but its findings are as applicable here as anywhere.
The bottom line: Many publishers are struggling to convince people that their news is worth paying attention to, let alone paying for.
The Reuters Institute has been tracking digital news audience behaviour in annual reports since 2012. Its first report (which surveyed five nations) noted mainstream media were investing heavily in ‘digital first’ strategies and the use of social media to access news content was on the rise.
The ensuing 11 years have seen that change accelerate but not in ways that news publishers and broadcasters would either anticipate or desire. The latest report provides few, in any, bright spots for them. Continue reading “No news is bad news”