Beware of geeks bearing gifts.
I gave that warning in a column seven years ago and repeated it here last November. I’ll say it again: Beware of geeks bearing gifts.
I make no apologies for sounding like a cracked record.
On the face of it, New Zealand media companies appear to be trotting along nicely in their bid to get some money for the content that Google and Facebook have been freely appropriating.
The Commerce Commission has issued a draft determination allowing members of the News Publishers Association to bargain collectively with Meta and Google on payment for content. The NPA is a mix of metropolitan and regional newspaper publishers but in this initiative it is minus NZME, which has already brokered deals with both Google and Facebook. NZME’s agreement with the latter is not payment for content but support for NZME’s “subscriber growth and retention”.
Call it ‘content’, call it ‘retention’, no matter. They’re paying up one way or another. All’s good.